They settled in Philadelphia where they met Benjamin Franklin. Louis advertised his services as a French tutor in Benjamin’s paper, Pennsylvania Gazette. Franklin was impressed with Louis and persuaded him to become the first editor of the Philadelphische Zeitung, a foreign language newspaper for the increasing German population.
After two publications, the paper was stopped and Louis entered into a six-year business agreement with Benjamin. Benjamin “furnished the printing press and other equipment and paid one-third of the expenses, receiving one-third of the profits” (Turner, 157). The name of the newspaper was the South-Carolina Gazette.
Louis’s accidental death in 1738 left Elizabeth a widow with six children and one on the way.
Elizabeth’s oldest son was next in line to take over the newspaper business but he was only 13-years-old and was unable to take on the business by himself.
The business was in its last year of the six-year contract with Benjamin and would go under if something wasn’t done, and done quickly.
Therefore, Elizabeth “would either have to remarry, losing legal authority over her children in the process, or take over the helm of the newspaper business and become a working, single mother” (Turner, 157).
Elizabeth decided to take over the newspaper business to support her family, maintain the Timothy family’s good name, and give her son a career.
Though Elizabeth did all the work of a publisher, she listed the publisher as Peter Timothy, her eldest son. Ladies’ opinions were not looked at as honorable and Elizabeth wanted to maintain the newspapers’ dependability.
“In the first issue of the Gazette, Elizabeth Timothy informed readers that it was customary in a printer’s family in the colonies and in Europe for a wife and sons to help with the printing operation” (South Carolina Business Hall of Fame).
Elizabeth did not have much experience in the newspaper business, “though she was well-educated for the period” (Vaughn, 539).
The newspaper struggled in the first year while Elizabeth was learning the trade, but eventually started to improve.
Elizabeth started printing more woodcuts, printed designs from planks of wood (“woodcut,” Britannica), in the paper and increased the number of advertisements (at least one-and-a-half pages of advertisements) in the four-page issues (Vaughn 539).
Elizabeth also started publishing the paper on Monday and Thursday instead of just Saturday like her husband did. Most newspapers at that time were once a week editions, but Elizabeth went above and beyond to prove that her newspaper was just as good, if not better than the other papers. Also, by printing twice a week, Elizabeth was able to add more content in her papers.
In addition to her newspaper, Elizabeth also printed “books, pamphlets, tracts, and other publications” (South Carolina Business Hall of Fame).
Elizabeth remained publisher of the newspaper for eight years before handing the business down to her son, Peter, who had just turned 21-years-old.
Elizabeth not only gave her son a thriving newspaper business and print shop, but “she set an example for her son and other women, showing them a woman could accomplish anything when she put her shoulder to the wheel” (Vaughn, 539).
Benjamin Franklin was more impressed with Elizabeth than her husband.
He described Louis as “a man of learning, and honest but ignorant in matters of account; and tho’ he sometimes made me remittances, I could get no account from him, nor any satisfactory state of our partnership while he lived” (South Carolina Business Hall of Fame).
In contrast, Benjamin wrote that Elizabeth “continues to account with the greatest regularity and exactitude every quarter afterwards and managed the business with such success that she not only brought up a … family of children, but at the expiration of the term [of partnership agreement between Franklin and (Louis)] was able to purchase of me the printing house and establish her son in it” (Turner, 160).
Bibliography
"Elizabeth Timothy." Legacy of Leadership. 1999. South Carolina Business Hall of Fame. 27 May 2009
Turner, Janine. Holding Her Head High Inspiration from 12 Single Mothers Who Championed Their Children and Changed History. Nashville: Thomas Nelson, 2008.
Vaughn, Stephen L. Encyclopedia of American Journalism. Illustrated ed. New York: Routledge, 2007.
woodcut. (2009). In Encyclopædia Britannica. Retrieved May 27, 2009, from Encyclopædia Britannica Online: http://www.britannica.com/EBchecked/topic/647549/woodcut
